Lori Senecal: Lessons all Brands Should Learn from Celebrities
Some of the leading brands in the world can learn useful tips from the young celebrities such as Jessica Simpson, Amy Winehouse, Britney Spears and Lindsay Lohan. Lori Senecal is the chief executive officer at Crispin Porter and Bogusky advertising agency, and she urges brands to learn the following tips from the celebrities.
Look for a great stylist
Lindsay Lohan is believed to have been elevated from Disney Teen Queen to the respectable Karl Lagerfeld. Nicole Ritchie was also elevated from being an ordinary stripper casual to the red carpet tastemaker. The brands that have not mastered this lesson have not done well in the competitive industry. Consumer brands that hire great stylists end up winning more market shares. One of the famous brands in the world, Heineken Premium Light, looks very chic and stylish, and it was recognized as a beer just after it was launched. The company of Lori Senecal hired the best professionals, and this is why it has one well.
The modern consumers prefer a great comeback
Most of the young celebrities in the world understand that the only narrative way to generate publicity is a complete personal turnaround. These individuals are always surrounded by jail times, rehabs, unwanted pregnancies, and many other complicated problems. For instance, Martha Stewart made millions of money due to her great publicity. This was due to a jail stint that she had generated.
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Expand your profile
The modern celeb is not contented by flaunting their unique talents in a single discipline. Most of the top celebrities are also directors, online entrepreneurs, producers or owners of fragrance or clothing lines. Most of the modern brands should follow this rule. If you want your brand to become successful, then you must diverse and offer clients more services.
This is one of the great strategies from Lori Senecal that have never failed in the past. It is has proven to draw the attention of many individuals. Some celebrities drop one hundred pounds and later on invite journalists to discuss different eating disorders. The famous Olsen Twins are believed to have gone from being sitcom to-video actresses.
Interact with other sexy brands
If you realize that one celebrity is good for your brand, then two will work perfectly. Partnering with a reliable celebrity can have significant benefits to your brand according to Lori Senecal. Brands that have discovered this secret are doing very well. Choose the brand you associate yourself with carefully. Partnering with the wrong people can do more harm than good.