Too often in the music industry people try to stay in the spotlight through antics or tough talk. One such music executive that takes a different approach is Roc Nation Chief Operating Officer, Desiree Perez. Perez has been a staple in the music and entertainment industries for over 20 years but she makes it a point to stay out of the spotlight. There is a big chance that you have never heard of Perez but that may soon change. Recently the magazine Billboard named Perez as one of the most powerful female executives in the music industry.
Des, as she is called by those close to her, has been the COO at Jay-Z’s Roc Nation since its formation in 2009. Prior to that she led Jay-Z’s SC Enterprises for nearly a decade. She has been a friend and close business advisor of the rap mogul for over 25 years. Perez was a successful business woman and night club manager for the better part of 20 years and is known for her business acumen and intense negotiating tactics.
As the leader of Roc Nation, Des has led the company’s year-over-year growth since 2009. She is a staple in the negotiating room, leading the charge for Beyoncé Knowles’ Formation Stadium and Rihanna’s Samsung deal. She also helps in the negotiations of Roc Nation Sports’ athletes such as Robinson Cano. She helped the MLB All-Star secure a 10-year, $250 million deal with the Seattle Mariners. It is important to not that her husband, Juan, is the President of Roc Nation Sports, and read full article.
Jay-Z is so impressed with Des’ work with Roc Nation that when he founded a music streaming business to compete with the likes of Pandora, TIDAL, he put her in charge. She took the challenge in stride and quickly made a deal with telecommunications giant, Sprint. The deal gave Sprint a one-third stake in the company for a cool $200 million, and resume her.